Design an informative poster for an international event’s local chapter.
The i-Race posters were designed as part of dunnhumby’s internal fund raising event which was to take place at the same time in the UK, US and India. The aim was to have the same template in sync with the company branding and illustration guidelines which can be then be localized for each country. Rather than going the safe and old route of a running silhouette and the city skyline, I tried to make it informative for the user. The company specific colors surrounding the central track give a feeling of being pushed to the edge when the user views them.
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