Designing India's leading gaming and payment platform
While working at Ibibo, I was involved in a number of projects like working on a social game against corruption in India, Yes Prime Minister, designing the dashboard for a payment platform, PayU and as a self initiated project doing a redesign of the home page with a goal of simplifying the experience.
As a self initiated project just before joining Ibibo, I redesigned the home page of Ibibo with a goal to create a simpler experience. Ibibo has a huge number of product offerings and it is easy to lose track of the information architecture over time as new products are launched, thus fighting for visibility on the front page. The focus of the redesign was to make it work for the existing users of Ibibo who are not the most tech savvy people. Hence the use of redundant navigational elements, simple iconography and the attention grabbing orange dashboard for all primary functionalities of the site. Being an advertisement driven product the design had to accomodate the multiple ad formats and media partnerships. A lot of elements of the redesign were incorporated in different forms once I joined.
During my last few weeks at Ibibo, I was working on creating a framework for the dashboard for an upcoming payment platform, PayU. I created a modular pattern for a customizable dashboard to cater to the needs of Indian merchants. Each metric could have one of the following sizes: 1x1, 2x1 or 2x2, and a corresponding visualization for each. The goal was to create patterns that designers and engineers in the team can further explore and build upon. These are thus less, polished and more for the purpose of creating a foundation.
The core idea of the game was to enable people to play the role of a Prime Minister of a virtual India and prevent corruption. I was involved with creating flows, extending game interfaces based on existing visual design language and coming up with concepts for game artwork as well as thinking about future features of the game with other team members. We also implemented a number of viral features like assigning a friend various roles in game to drive engagement and spread the word. The game has been featured in a number of national newspapers and media outlets as a positive force in educating people against corruption.