Creating the brand, launch strategy and marketing website for Clara — your partner in doing great work. Clara is a virtual employee that you interact using natural language. The biggest challenge was to be able to tie the present product offering namely scheduling your meetings with the future vision — a cooperative intelligence that takes care of all our mundane tasks so that we can focus on things that matter.
Designing software that feels human at Clara - a new way of interacting with computers and information.
Human potential is infinite, but often held back by tedious & repetitive tasks. At Clara, our hope is to build an interface with intuition like ours so that we can apply our limited but wonderful thinking to the things we love.
Prior to this, I was at Facebook, building systems for the society as a product designer. Even before that (which was a long time ago) I was at Pulse, an Apple Design Award winning news app (now acquired by LinkedIn).
I believe design is a bridge between technology & people. At the end it is about solving a problem — for the people or the business or both, if you are lucky.
I prefer working on problems that are about introducing a new way of doing something, thereby replacing the old with something better.
Such problems generally tend to have a strong component of system design & product thinking, beyond just the visible interface and fluid interactions. I find them intellectually stimulating and a joy to work on; especially with the right thought-partners. My favorite teams are the ones where there are no titles and everyone is a builder.